Bachelor Fashion Communication Manager
back-to-school date
September 2026
Available at:
Bac, Bac+1, Bac+2
Place:
Paris
Title:
RNCP niveau 6
Target audience:
Ecole de communication, graphisme, architecture, arts appliqués, mode
Objectives:
Maîtriser toutes les spécificités de la communication appliquées au monde de la mode
Become a Fashion Communication Expert
Atelier Chardon Savard’s Bachelor Fashion Communication Manager programme trains future specialists in fashion communications. This three-year course (with entry possible after the first year depending on prior studies) leads to the RNCP Level 6 qualification “Responsable de la communication et de l’image de mode”
Students learn to decode fashion’s visual language and develop integrated communications strategies. They master sector-specific codes, detect trends, analyse the mechanisms that create desire and identity, craft messages and visuals for targeted audiences and organise events. The curriculum combines fashion culture, photography, writing, marketing and project management to prepare graduates for roles in media, brands, press offices or agencies.
Key strengths
- Recognised certification: the programme leads to a Level 6 RNCP title in fashion communication.
- Expert teaching staff: courses are taught by professionals and lecturers from the industry.
- Internships every year: placements, often during Fashion Week, provide practical experience.
- Innovative pedagogy: learning combines theory with creative projects such as photo shoots, fashion films and magazine production.
- Professional projects: students create magazines, communication campaigns and consultancy projects.
- Personalised coaching: support for internships and job placement.
- Industry network: leading brands (Louboutin, Le Figaro, LVMH) trust and recruit our students.
Programme structure
Year 1 – Discover fashion communication
The first year develops students’ understanding of the fashion world and its vocabulary.
They explore art–fashion relationships, trends and cultural references while experimenting with the components of fashion communication
Year 2 – Communication fundamentals
The second year focuses on press relations and video formats.
Students work on two major projects that become key milestones for the third-year certification.
These projects allow students to apply their knowledge in real-world contexts.
Year 3 – From theory to professional practice
In the final year, students apply all their skills by developing a complete communication strategy for a fashion brand.
This capstone project offers a professional-level experience and prepares graduates for the job market.
Teaching combines in-person and online courses delivered by industry experts. Conferences and master classes provide insights from professionals. Students undertake professional situations such as developing 360° strategies, producing fashion films, creating print and digital magazines, and receive individual coaching on their professional skills
Teaching combines in-person and online courses delivered by industry experts. Conferences and master classes provide insights from professionals. Students undertake professional situations such as developing 360° strategies, producing fashion films, creating print and digital magazines, and receive individual coaching on their professional skills
The Bachelor aims to provide:
- A deep understanding of fashion communication issues, including its history, sociology, visual codes and market dynamics
- Analytical methods for assessing client or brand needs and defining position, target audience and brand identity
- Trend-watching skills and use of monitoring tools to inspire creative proposals
- Foundations of 360° communication strategy: objectives, messages, storytelling, channels and budgeting
- Mastery of digital and print communication tools, from social media and SEO to editorial production, photography and video
- Project management practice for planning, team coordination and operational follow-up
- Introduction to press relations and event planning to enhance brand visibility
- Ability to analyse campaign results and implement improvements using indicators and reporting tools
The programme also develops a professional attitude (autonomy, creativity, rigour), teamwork skills and a strong aesthetic sensibility
The Bachelor aims to provide:
- A deep understanding of fashion communication issues, including its history, sociology, visual codes and market dynamics
- Analytical methods for assessing client or brand needs and defining position, target audience and brand identity
- Trend-watching skills and use of monitoring tools to inspire creative proposals
- Foundations of 360° communication strategy: objectives, messages, storytelling, channels and budgeting
- Mastery of digital and print communication tools, from social media and SEO to editorial production, photography and video
- Project management practice for planning, team coordination and operational follow-up
- Introduction to press relations and event planning to enhance brand visibility
- Ability to analyse campaign results and implement improvements using indicators and reporting tools
The programme also develops a professional attitude (autonomy, creativity, rigour), teamwork skills and a strong aesthetic sensibility
Students prepare to obtain the “Responsable de la communication et de l’image de mode” certification.
By the end, they can:
- Analyse communication briefs to understand the environment and brand positioning, then propose strategic recommendations
- Monitor trends to build a documentary base and identify themes for communication
- Develop a communication plan aligned with a brand’s strategy and budget, defining objectives, key messages and appropriate channels
- Design campaigns using digital levers (SEO, paid media) to generate engaged audiences
- Plan press relations and organise events using a professional network and industry calendar
- Produce still and moving images through editorial photo shoots and video, respecting artistic direction
- Write content for print or digital magazines using professional editorial techniques
- Draft project briefs and schedules, specifying resources, roles and budgets
- Coordinate teams and ensure timely project delivery
- Implement measurement tools to evaluate and improve campaigns
Students prepare to obtain the “Responsable de la communication et de l’image de mode” certification.
By the end, they can:
- Analyse communication briefs to understand the environment and brand positioning, then propose strategic recommendations
- Monitor trends to build a documentary base and identify themes for communication
- Develop a communication plan aligned with a brand’s strategy and budget, defining objectives, key messages and appropriate channels
- Design campaigns using digital levers (SEO, paid media) to generate engaged audiences
- Plan press relations and organise events using a professional network and industry calendar
- Produce still and moving images through editorial photo shoots and video, respecting artistic direction
- Write content for print or digital magazines using professional editorial techniques
- Draft project briefs and schedules, specifying resources, roles and budgets
- Coordinate teams and ensure timely project delivery
- Implement measurement tools to evaluate and improve campaigns
Assessments include continuous coursework, written exams, production of articles, print and digital magazines, photo and video projects, professional situations and oral presentations. Students must complete individual and group projects to validate their certification.
For example, candidates produce two magazines (one print and one digital), complete with editorial sections and integrated images, plan and manage shoots, develop a communication plan and a press relations dossier. They must also produce a creative book, propose digital communication strategies with engagement metrics, and deliver a full project brief (vision, media mix, resources, budget). Final evaluations include analysis of a fashion brand’s visual identity, strategic recommendations and presentation of research and creative dossiers
Assessments include continuous coursework, written exams, production of articles, print and digital magazines, photo and video projects, professional situations and oral presentations. Students must complete individual and group projects to validate their certification.
For example, candidates produce two magazines (one print and one digital), complete with editorial sections and integrated images, plan and manage shoots, develop a communication plan and a press relations dossier. They must also produce a creative book, propose digital communication strategies with engagement metrics, and deliver a full project brief (vision, media mix, resources, budget). Final evaluations include analysis of a fashion brand’s visual identity, strategic recommendations and presentation of research and creative dossiers
Entry requirements
- Year 1: general baccalaureate or Level 4 diploma or equivalent
- Year 2: baccalaureate or Level 4 diploma plus completion of a first year of higher education (60 ECTS) in fashion communication
- Year 3: direct entry not possible
The programme is completed under student status. Admission is based on application and interview. Applications include certificates and diplomas, ECTS credits, CV and motivation letter. The interview evaluates the applicant’s professional project and interest in fashion and luxury. Candidates receive an admission decision within one week after the interview. Admissions are open from October to August for the September intake; enrolment is possible up to the start date subject to available places, and exceptionally up to two months after the start if learning catch-up is feasible.
Entry requirements
- Year 1: general baccalaureate or Level 4 diploma or equivalent
- Year 2: baccalaureate or Level 4 diploma plus completion of a first year of higher education (60 ECTS) in fashion communication
- Year 3: direct entry not possible
The programme is completed under student status. Admission is based on application and interview. Applications include certificates and diplomas, ECTS credits, CV and motivation letter. The interview evaluates the applicant’s professional project and interest in fashion and luxury. Candidates receive an admission decision within one week after the interview. Admissions are open from October to August for the September intake; enrolment is possible up to the start date subject to available places, and exceptionally up to two months after the start if learning catch-up is feasible.
Career opportunities and progression
After the Bachelor, graduates can enter the workforce or continue with the Master in Fashion Communication at Atelier Chardon Savard.
Professional roles
Depending on the organisation, graduates may pursue roles such as:
- Fashion stylist/photo stylist
- Fashion communication manager
- Art director or creative director
- Merchandiser, web marketer or community manager
- Fashion photographer or journalist
- Media planner, marketing project manager or booker
With experience, they may advance to positions such as communication director, creative director or collection director
Fees
For the 2025-2026 academic year (subject to annual revision):
| Student status | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| EU nationals | €10 990 | €11 190 | €10 090 |
| Non-EU nationals | €11 390 | €11 590 | €10 590 |
An application fee of €590 is payable once. Tuition fees include access to facilities, resources and coaching; they exclude personal supplies, books, software, study trips and the compulsory student life contribution
Frequently asked questions
The programme includes 1 476.5 hours of study. Year 1 has 596 hours plus a one-month internship; Year 2 has 555.5 hours and a two-month internship; Year 3 has 325 hours and a four-month internship. This includes on-campus and distance learning, master classes, assessments and personalised coaching.
The programme includes 1 476.5 hours of study. Year 1 has 596 hours plus a one-month internship; Year 2 has 555.5 hours and a two-month internship; Year 3 has 325 hours and a four-month internship. This includes on-campus and distance learning, master classes, assessments and personalised coaching.
Students with disabilities can contact the dedicated coordinator to adapt learning paths, assessments and internships.
Students with disabilities can contact the dedicated coordinator to adapt learning paths, assessments and internships.
Fashion Films
In collaboration with fashion designers, students in Fashion Communication Management will assemble a team to create fashion films showcasing collections.
Discover the fashion films produced by students in 2024:
