Master Fashion Communication Manager in Paris
back-to-school date
September 2026
Available at:
Bac+3 (hors monmaster.gouv)
Place:
Paris
Title:
RNCP 40856 niveau 7
Target audience:
Ecoles de commerce ou de communication
Objectives:
Devenir expert en communication de mode
Programme overview
Start date and eligibility – Classes begin in September 2026.
Applicants must hold a three‑year degree (equivalent to a UK bachelor’s) in business, communication, marketing, management or a related field.
The course is based in Paris and confers the RNCP level 7 qualification (No 40856) Admission involves submitting a dossier (diplomas, ECTS credits, CV and motivation letter) and an interview assessing your professional project.
Why become a fashion communication manager?
Fashion and luxury brands are navigating a rapidly evolving landscape shaped by social media, digital innovation and sustainability concerns.
They need managers capable of crafting coherent communication strategies across platforms and orchestrating high‑profile events.
This master’s programme, designed with industry experts, equips students with the tools to lead communication initiatives and manage teams.
It can be taken full‑time or via an apprenticeship (alternance), combining study with professional experience.
Programme highlights
- Official master’s recognition – The RNCP level 7 certificate ensures the programme meets national professional standards.
- Apprenticeship pathway – Students may follow the course under an apprenticeship contract, with tuition funded by the employer and its training organisation (OPCO).
- Industry‑driven curriculum – Developed with fashion and luxury specialists to reflect current trends.
- Blended learning – A mix of in‑person classes, online modules, conferences and masterclasses.
- Individual coaching – Personalised support for career planning and development.
- Real business cases – Projects based on actual company briefs provide practical experience.
Objectives & skills acquired
Graduates learn to design and implement communication strategies and manage teams in fashion contexts. Key competencies include:
- Strategic communication – Defining brand positioning, analysing competitors and markets, and creating integrated communication plans.
- Content and channel management – Developing content strategies, selecting suitable media channels (digital, print, events) and planning editorial calendars.
- Project and event coordination – Planning and executing fashion events, managing logistics and budgets, and coordinating suppliers.
- Measurement and crisis management – Setting KPIs, evaluating campaign performance, reporting ROI and preparing crisis communication plans.
- Leadership and team management – Recruiting, mentoring and leading communication teams; managing conflicts and fostering inclusion.
Graduates learn to design and implement communication strategies and manage teams in fashion contexts. Key competencies include:
- Strategic communication – Defining brand positioning, analysing competitors and markets, and creating integrated communication plans.
- Content and channel management – Developing content strategies, selecting suitable media channels (digital, print, events) and planning editorial calendars.
- Project and event coordination – Planning and executing fashion events, managing logistics and budgets, and coordinating suppliers.
- Measurement and crisis management – Setting KPIs, evaluating campaign performance, reporting ROI and preparing crisis communication plans.
- Leadership and team management – Recruiting, mentoring and leading communication teams; managing conflicts and fostering inclusion.
- Submit your application – Download and complete the application form, including copies of diplomas, ECTS credits, CV, motivation letter and samples of work.
- Attend an interview – Choose an online or on‑campus interview to discuss your career plans, motivation and interest in fashion and luxury. Admissions decisions are communicated within a week.
- Confirm your enrolment – Upon acceptance, complete and return the enrolment form within 15 days to secure your place.
- Submit your application – Download and complete the application form, including copies of diplomas, ECTS credits, CV, motivation letter and samples of work.
- Attend an interview – Choose an online or on‑campus interview to discuss your career plans, motivation and interest in fashion and luxury. Admissions decisions are communicated within a week.
- Confirm your enrolment – Upon acceptance, complete and return the enrolment form within 15 days to secure your place.
The master’s comprises 907 hours of teaching, combining face‑to‑face lectures, online courses, masterclasses and assessments. Students with disabilities can request tailored support from the school’s disability adviser.
The master’s comprises 907 hours of teaching, combining face‑to‑face lectures, online courses, masterclasses and assessments. Students with disabilities can request tailored support from the school’s disability adviser.
Fees and funding
Tuition fees for EU students are €11,000 per year (two years total), plus a one‑time registration fee of €590. Apprenticeship students have their fees covered by their employer and the OPCO.
Career opportunities
Graduates are equipped to join or lead communication departments within fashion and creative industries.
Employers include luxury houses, ready‑to‑wear brands, communication agencies, design studios, digital start‑ups, major textile and beauty groups, and event, media or cultural organisations.
Job titles range from marketing or communication manager to digital marketing manager, content director, events manager or press relations director.
Key indicators
The first class for this new RNCP qualification will graduate in 2026, so a success rate is not yet available. Previous cohorts from comparable programmes report a 90 % employment rate six months after graduation.